A socially-engaged group
Each production division contributes to social development of its region through ongoing actions benefiting to local populations.
These operations include literacy and training programs and also involve donations (in the form of clothing, shoes, food, books and toys), which are given out on important occasions such as Ramadan, back-to-school, Achoura, Aid El kébir and throughout the year.
The group helps small producers within growing areas, through training to best farming practices, providing raw materials at preferential rates and increasing production efficiency.
The group contributes to creating jobs within the local economy and to providing funds for projects benefiting to local populations.